Digitalization, Big Data and Artificial Intelligence provide unprecedented opportunities for food production. The battle for data from farmer to consumer has begun! Data-driven agri-food business requires re-thinking of changing institutional arrangements and fair business models. Concurrently, you have to deal with public concerns about privacy and distribution of power while there is also a strong movement to open up the data and algorithms for sake of food transparency. This course gives insight in Big Data applications and organizational issues concerning new business models for data sharing in agri-food business.